RESUME — VICTOR-LELAND

VICTOR-LELAND ACOSTA | RESUME

Passionate Designer & Art Director who has guided the creative vision for some of the world’s most beloved brands. Highly experienced in print and digital media design. Always composed, organized, and focused, even in the most fast-paced environments. Champion of designs that promote inclusivity and community involvement.

CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

SENIOR GRAPHIC DESIGNER | Nogin | 5 2021-3 2023

Worked with esteemed brands such as Kenneth Cole, Frederick’s of Hollywood, Seychelles, McDavid, Cutters, and Shock Doctor, where I leveraged my design skills to create digital assets that resonated with their target audience. My ability to understand the unique brand personalities and target markets of each of these brands helped me to develop tailored design solutions that aligned with their marketing strategies. As a result, I was able to deliver high-quality designs that contributed to the success of their marketing campaigns.

• Designed UX/UI for client’s websites to enhance user experiences and interfaces.

• Collaborated with developers to bring websites and landing pages to life.

• Directed creative vision for special projects.

• Designed daily Emails, Social Media, and Affiliate Campaigns.

LEAD SENIOR DESIGNER | TOMS | 11 2020-4 2021

Led and designed innovative, creative concepts for various high-profile digital and print projects. Guided lifestyle and product photo shoots, including photo selections and retouching. Designed all digital channels, including creating digital banners for wholesale partners.

• Art directed the Unity Collection lifestyle photo shoot, partnering with the Brave Trails organization to celebrate the LGBTQ+ community with an eye-catching Pride theme that was set to be used throughout the year.

• Helped build a refreshed brand that is modern and cohesive by updating and finalizing new brand guidelines.

• Headed the redesign of the TOMS website in alignment with new 2021 brand guidelines, concepting engaging digital designs to give the brand an entirely new look across all digital channels.

SENIOR GRAPHIC DESIGNER | Tillys | 9 2018-11 2020

Oversaw product photography shoots and designed layouts for seasonal product catalogs across all categories. Designed print and digital assets for grand in-store special events. Crafted daily brand-themed emails and various in-store POP assets for print.

• Produced a highly successful Kids’ product catalog, guiding everything from ideation to final print files to reach thousands of readers and drive a solid increase in sales at retail locations.

• Brought the Star Wars, The Mandalorian, and Element collaboration collection to life, producing all assets for print and digital mediums (web applications/banners, social media, email, in-store signage, etc.) to drive successful sales of the collection post-launch.

SENIOR GRAPHIC DESIGNER (Freelance Role) | Skechers | 4 2018-8 2018

Provided full-spectrum creative support for both digital, print, and POP deliverables.

• Concepted and designed creative for product marketing campaigns, including go-to-market campaign assets.

• Designed print ads and advertorials for current and future product releases.

• Designed logos and product packaging.

• Crafted various in-store pieces, including store windows and POP displays.

CREATIVE LEAD & SENIOR GRAPHIC DESIGNER | ASICS Corporation | 8 2016-1 2018

Headed a creative team of designers, focusing on building a modern yet unified vision for all marketing/branding needs spanning digital, print, and in-store.

• Art directed ASICS’ first-ever Track & Field photo shoot, guiding the mood, shot list, and final photo selection to deliver a campaign that celebrated athletes and their unique beauty/characteristics.

• Built a high-performing creative team by serving as a coach and mentor to staff, providing inspiration and constructive criticism as needed.

• Ensured a high-quality and cohesive brand by personally selecting models/photographers, creating mood boards for projects, giving overall art direction in studio and at shoots, and approving all completed projects before taking them to market.

• Designed graphics for environmental purposes including POP for ASICS retail, wholesale, and trade booth needs.

• Oversaw all content for the ASICS digital channels, including homepage, affiliate banners, emails, and social media.

• Contributed to specialty projects and events with custom logos and t-shirt graphics.

GRAPHIC DESIGNER | ASICS Corporation | 8 2015-8 2016

Joined team to design for a variety of high-profile creative projects.

• Designed numerous in-store POP assets, including end caps, shoe glorifiers, tech tables, posters, and window graphics/displays.

• Crafted flyers and coupons for events, DTC use, and various promotions.

• Designed and laid out graphics for various show booths and t-shirts & logos for various special events.

• Contributed to all digital branding channels, including creating digital banners for retail marketing accounts, affiliate programs, and homepage banners for ASICS.com.

• Created email content for ASICS.com and retail partners.

GRAPHIC DESIGNER | Vans | 11 2011-8 2015

Created both digital and print assets for this beloved action sports and lifestyle footwear company.

• Designed advertisements on vans.com that highlighted the brand styles, categories, athletes, events, and special promotions.

• Created digital assets for wholesale accounts’ websites, affiliate banners, and social network campaigns.

• Designed emails that supported current campaigns, product stories, and events.

• Directed and shot product photography for various usage.

• Reworked print advertisements to accommodate web applications.

ADDITIONAL EXPERIENCE

GRAPHIC DESIGNER – Ten Haute & Socialbuy | GRAPHIC DESIGN INTERN – CROOKS & CASTLES

PRODUCTION ARTIST – PRO MUSIC GROUP | MARKETING MANAGER – SLEEPING GIANT MUSIC

EDUCATION

BACHELOR OF SCIENCE | Graphic Design | Art Institute of California, Orange County

COMMUNITY INVOLVEMENT

CO-FOUNDER/VICE PRESIDENT/CREATIVE DIRECTOR | Golden Coast Warriors

Combining a love for football, design, and giving back to the community by wearing multiple leadership hats, including Assistant Coach.

• Responsible for the overall direction of the Golden Coast Warriors Youth Football brand, including logo design/branding, uniform/apparel design, marketing collateral, website management, and social media content/campaigns.

• Guiding fundraising campaigns to raise money for additional costs, such as equipment, practice/game fields, insurance, league fees, and travel expenses.

• Serve as a board member to ensure the long-term growth and sustainability of the organization and its community impact.

TECHNOLOGY

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