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TOMS

I was fortunate to art direct the Unity Collection lifestyle photoshoot, partnering with the Brave Trails organization to celebrate the LGBTQ+ community with an eye-catching Pride theme that was used throughout the year to support a collection featuring footwear and eyewear. Brave Trails supports the LGBTQ+ youth in building leadership skills through summer camps. Because of the pandemic, we were unable to shoot at the actual camp location, so we brought the camp to an outdoor studio. Post photo shoot, I was also responsible for concepting the creative, that was eventually used for all digital avenues and in-store POP.

 
2021 WEBSITE REFRESH

2021 WEBSITE REFRESH

As TOMS was going through a brand refresh I was responsible for heading the redesign of the TOMS website in alignment with the new 2021 brand guidelines. The refresh was based around new brand colors, specific angling of elements, new fonts, and a fresh photography style. I concepted and produced engaging digital designs to give the brand an entirely new look across all digital channels.

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