Getting “likes” and sending emails is just a small part of a successful digital campaign. You have a small window to grab the audience’s attention and make a lasting impression. Make it count.
Working in an agency setting you must be able to think of creative solutions quickly and effectively. This requires researching the brands that you serve and being able to learn, adapt, stay within the brands aesthetics, but still able to add your creative spin.
Seychelles digital campaigns started with their homepage hero. The use of textures and organic shapes brought the creative to life.
Digital campaigns carried over to Instagram stories, telling the same stories with slight tweaks to the creative to fit the space.
The email usually started with a lifestyle image featuring the product, followed by product shots of different colorways and similar product categories.
Simple animations that feature the product and animated typography are a great way to engage the audience and tell a product story.
Designing for United Sports Brands involves different layers beginning with image selection, then following brand guidelines to create compelling digital assets. It’s important to keep assets in the campaign cohesive through the website homepage, email, social, and affiliate marketing.
Sales promotion. “Buy More. Score More.” followed by product grid.
“It’s time to get back to the diamond” social posts promoting their up-and-coming baseball products.
“Extreme grip. Any Condition.”, highlighting the All Weather feature for the 7v7 or tackle season. Here the creative calls for different treatments.
With 7v7 tournaments played during the offseason of the tackle football season, gloves have become essential. Cutters promotes their C-Tack technology.
This email features real customer reviews from the Cutters website. Customers have been accustomed to reading review that can influence whether they purchase. Here I was tasked to show the reviews within the email layout.
With World and Olympic champion, Jordan Burroughs, entering his second Olympics in Rio, ASICS designed a special colorway of his signature wrestling shoe, the JB Elite. In launching an online campaign to promote the shoe, I felt it necessary to play off of the vibrant colors, while featuring the technical advancements of flexibility and traction.
With overall improvements made to the Gel-Quantum 180, I felt that it was appropriate that the creative was themed around construction, while focusing on the most significant part of the shoe, the Gel.
What influences a person to click-through a promotional email? With ASICS it began with redesigning a standard aesthetic for ASICS email campaigns. You can still make product-focused emails beautiful while showing the viewers the features of the product.
Together, product and lifestyle photography offers the viewer a glimpse of how the product could be used. Design that is easy to understand and explore offers a good chance that the viewer will click-through and become a customer.
Social media allows you to tell your story to the world and has become such a powerful tools for brands. You now have the power to speak directly to your core audience with actual interaction. But, just as quickly as fingers swipe the screen, there is a small window to catch their attention.
1 A graceful action shot of ASICS track athlete, Heather Kampf, helped to tell a footwear color story.
2 ASICS best sellers are featured by using individual footwear photos to create a themed laydown.
3 Shooting a pair of ASICS Dynaflyte in studio then stripping them into an environment, gave the new shoe some life.
This VANS.COM homepage promotes the toddlers “Alternative Closures” footwear, which makes it easy to put the shoes on, as well as take them off. Personal photo direction and styling was executed for this project.
This VANS.COM homepage promotes the “Vintage Floral Print” used throughout a small collection of Vans products. Personal photo direction, styling, and concept were executed for this project.