The Golden Coast Warriors is a new youth football chapter in Orange County. As a founder of the chapter with a passion to give back to the community, it was important to use my talents to provide the Warriors with a unique identity. This included the design of everything from the logo, uniforms, and apparel to the team’s social posts.
To give the team a unique identity, it started with the Warriors logo. The final logo is a “W” with the Warriors sword down the middle. The primary colors of the team are orange, white, and gray. The orange represents Orange County and the Golden Coast. The team’s motto is Can’t Stop the Reign, a powerful mantra used throughout the team’s promotional campaign.
With a core group of athletes staying together to play for the Warriors, I brought the tiger camo from their old uniforms over to the new uniforms because it was a distinct pattern to them. With the decals made in chrome on white helmets, it finished the team look.
Because the Warriors were a new organization, social media was crucial in building a following primarily on Instagram and Facebook. I wanted to give the Warriors a professional look that could speak to the young athletes through engaging graphics in the posts. I also wanted to reach the parents, who are an integral part in building a special program. We highlighted everything from game days, football camps and holidays to sponsor promotions and pop culture.